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What is digital advertising?

Updated: Oct 1, 2020


What is digital advertising?

Digital advertising is the distribution of promotional content through online channels. In simpler terms, it’s advertising for the internet.

Though often included as part of a brand’s overall digital marketing strategy, online advertising is its own separate practice. It generally involves purchasing advertising space for campaigns, whereas marketing often prioritizes organic growth through existing channels like email newsletters, blog content, social media campaigns, search engine marketing, and others—although you can weave digital ads into these as well.


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