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Talking to Gen Z on their own terms.

Updated: Oct 1, 2020


Talking to Gen Z on their own terms.


marketers in 2020 are welcoming the latest consumer group, Generation Z. Those born just after the turn of the century are now turning 18 and entering the workforce en masse. Some sources even claim Generation Z will make up 40% of all consumers in 2020.


Among other things, marketing to Gen Z means a sharp turn in how you stylize your content. The youngest market is also the quirkiest, with tastes that may seem weird if you’re used to marketing to Boomers or Generation X.

If Gen Z is one of your top markets, here’s a quick list of their general values to keep in mind:

* Authenticity—having grown up online in the era of misinformation, Gen Z are very sensitive to authenticity and can smell phonies a mile away—avoid overly promotional approaches and opt for transparency instead.

* Diversity—the most diverse generation yet appreciates that diversity reflected in the videos and images they see online.

* Sense of humor—Gen Z humor has been described as “absurdist” and other less-polite euphemisms, so if you personally don’t get it, hire someone who does.


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