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  • Daniela Esposito

Programmatic advertising

Updated: Oct 1, 2020


Programmatic advertising

Just like with sentiment analysis, don’t send a human to do a robot’s job. AI and machine-learning algorithms are designed to make your work easier, and that includes optimizing your online advertising campaigns.



Ad placement, media buying, performance tracking and customer targeting can all be handled by software. Not only do the results tend to be better, but “outsourcing” these tasks to a bot also frees up time in your schedule to handle more important tasks. It’s automation at its best.

Software like the Adobe Marketing Cloud or SmartyAds navigate the landscape of online advertising for you. Real-time bidding can be stressful and time-consuming, just like finding the right avenues to advertise on. Handing off these tasks to an automated system can be best for both you and yo


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