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Online advertising or traditional advertising?

Updated: Oct 1, 2020


Online advertising or traditional advertising?


Tradition

al advertising involves offline means of paid promotional campaigns, including magazine ads, billboard ads, posters, TV spots and direct mail, among others.


Although the practice is as old as civilization, advertising as an industry emerged for the first time around the mid-nineteenth century. The standard format was born through the combination of slogans with imagery, and newspapers solidified the practice by selling advertising space to lower their costs. Since then, traditional advertising has laid the foundations of sponsorship revenue, buyer psychology and the agency system.

Digital advertising, on the other hand, is a newcomer to the practice. While it shares many of the core tenets of print advertising and might even look similar, the landscape of the internet is fundamentally different. Digital ads can be interactive, for starters, and most include clickable buttons as CTAs (or calls to action) that direct users to landing pages where they can learn more about a product or even complete a purchase.

Digital ads can also target more specific segments of a brand’s audience, especially when tailored towards user shopping/browsing behavior. Moreover, they offer much more robust and immediate analytics, such as views and bounce rate. Though most businesses use a combination of traditional and online advertising.


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