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  • Daniela Esposito

Micro Influencer⠀


Micro Influencer

Influencer marketing has been a digital marketing trend for a few years now. It’s been so successful, though, that big-time influencers are now calling the shots. It’s not enough to send them a free sample in hopes they’ll review it—there’s payment tables and pricing lists. Social media “influence” is now a commodity, and an expensive one at that.

Rather than competing with global enterprises for the top-tier influencers, small- and medium-sized businesses are opting instead to work with small- and medium-sized influencers.

A study from Adweek revealed just how effective micro-influencers are. Categorized as accounts with around 30,000 followers, micro-influencers had 60% higher engagement while being 6.7x more cost-effective than influencers with more followers.

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