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  • Daniela Esposito

Identify your target client.


Identify your target client.


Understanding your audience is vital to developing a successful marketing strategy. Is your target client a first-time home buyer, a home seller or a renter? Or are you targeting a more specific subset like relocators, retirees or investors?


What is your target client’s persona?


Once you know who you’re targeting, you can further develop their persona. These important details will make your real estate marketing strategy effective and efficient (remember to follow all applicable fair housing laws in your area). Here are some questions to help establish your client’s persona:


Where do they want to live?

How old are they?

What is their annual household income?

What is the household makeup?

What do they want from their home?

What are their feelings and concerns about searching for and purchasing their home?


These are a few steps you should take before starting marketing campaigns.

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