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  • Daniela Esposito

Emails Marketing that works!⠀


Emails Marketing that works!

Email still remains just as viable as ever—the ROI of email marketing as of February 2019 was 3,200%. However, other experts notice that the numbers are slowing or stagnating. Rather than abandoning this fruitful channel, digital marketers are reviving it with a new coat of paint.

Lately, we’re seeing a swift decline in plain-text emails and newsletters. In their place are gorgeous, pixel-perfect emails that look ripped from a web designer’s portfolio. Email marketing now and through 2020 utilizes emails that look and function like web pages—including clickable buttons and other interactions.

These highly polished designs do more than just impress, they improve conversions. Readers are more likely to click stylized buttons with accompanying images than they are plain-text links.

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