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Vlogging

Updated: Oct 1, 2020


Vlogging

Branded vlogs: a curse or a vlessing?

With the ongoing success of YouTube, Instagram Stories and Snapchat, video blogs are more popular than ever. As opposed to other video types like explainer videos or short films, vlogs are more personal and direct. Vloggers speak directly to the viewer (PewDiePie style), creating a more personal and direct connection—obviously a great boon to marketers trying to forge stronger relationships with their customers.

More than just complaining about how the barista screwed up your order, vlogs can also be practical and strategic. You can live-stream special events that not everyone has access to, like a business conference or a musical concert. You can also post other homegrown content your customers would want to see anyway, such as celebrity interviews or behind-the-scenes looks.

As video marketing continues to rise, we’ll likely see more subcategories like vlogs emerge. Learning to differentiate your video content now will help for accommodating future trends… maybe we’ll list those next year for our 2021.


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