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Determine the vision for your business.


Determine the vision for your business.


This is the backbone of your entire real estate marketing plan. What do you want to achieve in the short term and in the long term? Create a brief statement describing the service you’ll provide to make clients eager to work with you.


Example: We intend to provide [target customer] with [service] that makes them feel [emotion] to work with us — not only during the buying/selling process but also beyond closing, so they’ll refer their friends and family to us.

Example: Our company will change the way [target customers] think about the real estate market. How we provide [service], [service] and [service] will assure them that we are the best partners in real estate.

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