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  • Daniela Esposito

2 Key Questions.


2 Key Questions.



What do you want your target client to think of you?


After a client receives your marketing message, how do you want them to perceive your business? Draft a sentence or two describing the ideal scenario.


Example: After receiving our message, we want our target client to believe that our company is available 24/7 and has the people and knowledge to guide them quickly and painlessly through the home-buying or selling process.


How do you want your target client to act?

Do you want them to schedule an appointment? Call for more information? Knowing the desired action in advance can save you time, money and effort when forming and implementing a marketing strategy.


Example: We want our target client to call or email our office and schedule an appointment with one of our agents.

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